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this work represents a culmination of 20 years in advertising, a deep understanding of production methods used during the late 1900’s and a passion to reflect the Spirit of Aloha so tangible in the historic activity of these Hawaiian islands.
— Matt Coffman

 

The Story

Golden Age of Poster Design
Technology advancements in the printing industry in the late 1700's gave way to completely new style of artwork known as stone lithography. Artists of the day could now create artwork that could be reproduced in multi-colors by drawing on large limestone slabs. This form of printing gave way to the Golden Era of Poster design made popular by such artists as Jules Cheret, Toulouse-Lautrec and Alphonse Mucha. This new form of advertising created a frenzy of artwork that quickly spread throughout Europe and gave way to an astonishing array of artwork that we now recognize as a timeless period where technology, art and typography converged to create astonishingly beautiful large format works of art.

Why are there no Hawaiian vintage posters
Although this form of advertising was around for approximately 150 years – from 1780-1930 – Hawaii was still in its tourism infancy and missed the boat on large-format stone lithographic advertising. In fact, the only european-type poster that was printed in the stone lithographic style was a piece done by a Hawaiian art student in 1913. Although documented, there is not a single printed example of his work available today.

Hawaii didn't miss the boat entirely
Fortunately, some beautiful art and advertising did develop from local hotel branding and advertising. Matson, the cruise liner which carried passengers via various steam ships carried passengers all around the world to Hawaii. Their advertising captures some of the era of the early 1900's.

Work that captures the Spirit of Aloha
This work represents a culmination of 20 years in advertising, a deep understanding of production methods used during the late 1900's and a passion to reflect the Spirit of Aloha so tangible in the historic activities of these Hawaiian Islands.